In an earlier story about APS client Atlassian Foundation, we introduced you to co-CEO’s Scott Farquhar and Mike Cannon-Brookes, who have been committed to their successful model of corporate philanthropy since founding the company together a decade ago. Their 1% model saw Atlassian pledge 1% of profit, 1% of equity, 1% of employee time and 1% of software licenses donated to not-for-profits. You could say that giving back is part of Atlassian’s DNA.
Farquhar explains the impact of their pledge: “We’ve since helped over a quarter-of-a-million children just with our partnership with Room to Read. None of that would’ve happened without us originally pledging 1% back when it was really worth nothing. Now that 1% of nothing is worth about $40 million.”
Now they’re also inspiring other companies all over the world to make the same early commitment to philanthropy. Pledge 1% is a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product, and employee time for their communities. The movement is a result of a partnership between Atlassian, Salesforce Foundation, and Entrepreneurs Foundation of Colorado. Each organisation has been sharing their models of early-stage corporate philanthropy for many years. In 2014, they came together to accelerate a shared vision of every business around the globe integrating philanthropy into its corporate DNA.
The Pledge 1% website has further information if you’d like to find out more.