Wilson Foundation

Supporting the young

Geoff Wilson is the founder of Wilson Asset Management, an independently owned boutique investment manager established in 1997.

In 2002 when Geoff and his wife Karen established their family foundation, their top priority was to support the causes closest to their hearts.  For Geoff and Karen, these were organisations that work with disadvantaged children and young people, such as St Vincent de Paul, the Red Cross, Variety Club and the Salvation Army.

The Wilsons chose to structure their giving through establishing a private ancillary fund (PAF). ‘Giving through a PAF has allowed us to distribute our funds in the most effective planned way that will give the greatest impact, rather than giving in an ad hoc fashion,’ says Geoff.

Choosing to take advantage of Australian Philanthropic Services (APS), has been an important part of the Wilson’s philanthropic journey. APS is designed as a one-stop-shop for philanthropists seeking to understand the tax effective yet simple nature of these structures.

Focus on helping others

Through APS Geoff and Karen have been able to access expert advice as well as administrative services. For Geoff, this has an added advantage. ‘Knowing that the administration is taken care of efficiently by the team at APS and that the paperwork is minimised, means that Karen and I can focus our time and energy on the important task of making sure our funds help add to the lives of those less fortunate than ourselves.’

Geoff acknowledges that having access to the full range of services offered by APS was an important factor in choosing them to administer their private ancillary fund.  Down the track they may well take advantage of the grantmaking and evaluation service to undertake research on not-for-profit organisations operating in the area of need that is of most interest to them. If needed, APS can also create an implementation plan and evaluation framework that will help the Wilsons measure the impact of their generosity.

Grow the giving

As Geoff explains, ‘In business, goal setting, due diligence and reporting are par for the course.  It is refreshing to work with an organisation that brings this level of expertise and understanding into the philanthropic arena. Through their work, the APS team is really helping philanthropists take a more structured and measurable approach to their giving. This can only help grow the level of giving, which is an extremely exciting development for every Australian.’



Geoff Wilson